Customer loyalty shapes success. It\u2019s what makes or breaks a business no matter what industry you\u2019re looking at, and it\u2019s no different when you own an insurance franchise.<\/p>\n\n\n\n
While every business needs to generate new sales to stay afloat, developing a loyal customer base is the ultimate goal. Without the trust and support of your base, your business will lack the element that bolsters continued growth and longevity.<\/p>\n\n\n\n
To make your customer base happy, you need to know who they are and what they want.<\/p>\n\n\n\n
As an insurance franchisee, your customer base consists of drivers and property owners who live in your community. When these people call your branch office, send you an email, or walk through the doors of your branch office, they\u2019re expecting you and your staff to deliver the best insurance coverage options, products, and services available along with the knowledgeable guidance and advice.<\/p>\n\n\n\n
Remember, in the insurance business, most customers typically turn to you at a time of crisis <\/a>\u2014 like immediately after a car crash, for example, or after a house fire destroyed their home.<\/p>\n\n\n\n To build a loyal customer base, you need to be there for your policyholders, becoming a trusted source they know they can always rely on.<\/p>\n\n\n\n Here\u2019s a closer look at how your insurance franchise can build a loyal customer base in your community.<\/p>\n\n\n\n When you launch an insurance franchise, you\u2019re essentially partnering with a large local, state, regional, or national company, like Freeway Insurance<\/a>, that already has a fairly broad reach and a loyal customer base. That means it\u2019s likely that most people will already be familiar with the company\u2019s brand name and image when your branch office opens for business.<\/p>\n\n\n\n This is the biggest competitive advantage an insurance franchise has compared to a startup insurance agency. Your insurance franchise can harness the recognition of your corporate partner\u2019s brand name, ensuring that customers will be familiar with the company before they visit your branch office.<\/p>\n\n\n\n In addition to brand name recognition, opening an insurance franchise also allows you to:<\/p>\n\n\n\n Over time, all of these benefits start adding up. Building on the good name and reputation of your franchisor is only the first step.<\/p>\n\n\n\n Now that we\u2019ve looked at some of the benefits that franchising can bring, here are a few tips to help you grow a loyal customer base in your community.<\/p>\n\n\n\n Nowadays, your dealings with potential customers and existing policyholders aren\u2019t just limited to phone conversations, emails, or office walk-ins. There\u2019s also a virtual component that keeps you connected to an online audience all of the time.<\/p>\n\n\n\n While your franchise\u2019s website acts as the main portal for this online audience, social media is typically the preferred platform to engage potential customers and existing policyholders.<\/p>\n\n\n\n Having a professional Facebook page for your franchise, as well as a Twitter and an Instagram account that you can post insightful content to regularly is one way to keep the lines of communication open with your policyholders. It\u2019s also a good way to attract new ones.<\/p>\n\n\n\n In the insurance business, most customers stick with a company that stands by them no matter what. That\u2019s typically considered customer loyalty and it\u2019s customary for insurers to reward customers for it.<\/p>\n\n\n\n Discounts, deals, and other policy-related perks encourage repeat business and create vocal brand advocates. These are the customers who will recommend your franchise to their friends and will post glowing reviews about your branch office across various social media platforms. Aside from investing time and energy in promoting your branch office, they are also more likely to buy additional coverage options, for example, and stick with you for the long run.<\/p>\n\n\n\n It\u2019s safe to say that\u00a0no one really likes impersonal, unwarranted solicitations<\/a>\u00a0from any company, and that stands for the insurance industry.<\/p>\n\n\n\n Before you start sending out mailers advertising your new branch office, it\u2019s important to know the types of drivers and property owners who live in your community and what their needs are. That way, when you reach out to them, you can do so in a more personalized way with a message that\u2019s both thoughtful and genuine, especially online.<\/p>\n\n\n\n If your branch office is located in a city that\u2019s plagued with heavy traffic, for example, you can use your branch office\u2019s social media platforms to post content that offers tips on safe driving or information on coverage options that can protect local drivers from, say, a specific type of accident that tends to happen at a certain intersection.<\/p>\n\n\n\n This may, in turn, spark a conversation on one of your branch office\u2019s social media sites about traffic in your community, which will give you greater insight into what your policyholders and potential customers are experiencing.<\/p>\n\n\n\n Building a loyal customer base in your community can be as simple as sharing insights on your branch office\u2019s Facebook page to encourage interaction among policyholders and potential customers, offering discounts and deals that make brand loyalty worthwhile, and delivering a genuinely personalized experience that resonates with customers living in your community.<\/p>\n\n\n\n The time you invest in cultivating your customer base can add significant value to your insurance franchise, especially if your corporate partner is Freeway Insurance<\/a>, which is a trusted by thousands of Americans across the U.S. for more than three decades.<\/p>\n\n\n\n At Freeway, we have the brand recognition and proven business model to help you establish a solid customer base in your community. As the number one team in the insurance industry, we put you in the driver\u2019s seat<\/a> of your professional future, helping you build a customer-focused business that rewards hard work and dedication. To learn more about our franchising opportunities, contact us at (877) 822-3024<\/span><\/a><\/strong> or contact@freewayfranchise.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Customer loyalty shapes success. It\u2019s what makes or breaks a business no matter what industry you\u2019re looking at, and it\u2019s no different when you own an insurance franchise. While every business needs to generate new sales to stay afloat, developing a loyal customer base is the ultimate goal. Without the trust and support of your […]<\/p>\n","protected":false},"author":1,"featured_media":535,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-64","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.freewayfranchise.com\/blog\/wp-json\/wp\/v2\/posts\/64"}],"collection":[{"href":"https:\/\/www.freewayfranchise.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.freewayfranchise.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.freewayfranchise.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.freewayfranchise.com\/blog\/wp-json\/wp\/v2\/comments?post=64"}],"version-history":[{"count":15,"href":"https:\/\/www.freewayfranchise.com\/blog\/wp-json\/wp\/v2\/posts\/64\/revisions"}],"predecessor-version":[{"id":1016,"href":"https:\/\/www.freewayfranchise.com\/blog\/wp-json\/wp\/v2\/posts\/64\/revisions\/1016"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.freewayfranchise.com\/blog\/wp-json\/wp\/v2\/media\/535"}],"wp:attachment":[{"href":"https:\/\/www.freewayfranchise.com\/blog\/wp-json\/wp\/v2\/media?parent=64"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.freewayfranchise.com\/blog\/wp-json\/wp\/v2\/categories?post=64"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.freewayfranchise.com\/blog\/wp-json\/wp\/v2\/tags?post=64"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Aligning with a Brand Customers Know and Trust: One of Several Franchising Benefits<\/h2>\n\n\n\n
3 Tips for Building a Loyal Customer Base<\/h2>\n\n\n\n
1. Engage customers<\/h3>\n\n\n\n
2. Reward loyalty<\/h3>\n\n\n\n
3. Personalize communication<\/h3>\n\n\n\n
Why Joining the #1 Team in the Industry Matters<\/h2>\n\n\n\n